7 Best Augmented Reality Solutions for Christmas Packaging
Christmas holidays are around the corner, and that means it’s a great time to create holiday advertising and gift packaging. For brands, this is the time where you can increase your seasonal sales and customer interaction with a product.
Have you been considering using AR for the upcoming Christmas season? We’re going to spell out seven reasons why you should seriously consider using AR this holiday period. From differentiation to brand engagement to interactive content, creating an emotional connection and building trust doesn’t have to be hard — and it isn’t. Read on!
1. AR Christmas Sweater
If you’re producing clothing, you need to be rolling out a Christmas line. With AR, you can make a snowman come to life, a tree light up or a reindeer’s nose twinkle. It’s even possible to tell a funny joke or to wish everyone Merry Christmas. AR can also help your customer enter a name, or send a video message to friends. Share this on social media!
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2. AR and Cookies for Santa
Everyone knows and honors the tradition of thanking Santa with cookies and milk. So take this idea and add AR technology. You can create a simple mobile game, where Santa Claus will collect cookies and milk in different Christmas city locations. Or, your buyer can feel like Santa and collect virtual cookies around the city, exchanging them for some real sweetness or some discount.
3. Children’s book AR
If you make books for children, AR is great tool for encouraging children read. All your characters are already drawn, just add emotions, make them move and talk. How you ask? AR of course. For example, the Nutcracker with the incredible atmosphere of the New Year’s ball, with colorful decorations and detailed graphics, will surely make children spend all their Christmas holidays reading books like this.
A great example of an AR book has been created by Little Hippo and Live Animations. This interactive fairy tale allows children to play games while reading and paint exactly the way they want. What could be better?
4. Hot Winter Drinks
Don’t forget about adults! If you produce, for example, wine, you can also create a great winter atmosphere. Imagine, cinnamon and oranges appearing around your wine bottle. AR can create all this along with a Christmas wreath and a cozy fireplace in the far corner of the room. And the bottle label turns into a useful addition, because on it you will find recipes of your favorite hot drinks, such as mulled wine or Christmas punch… with the video of course, because in this reality, you can afford it.
5. Coffee to go
Thanks to Starbucks for coffee to go culture and seasonal offers. It’s a great chance to add AR to coffee. What can be more romantic than drinking coffee with your loved one? Drink under mistletoe in an augmented reality. Users point the phone toward a cup of coffee and mistletoe appears over it. An excellent moment to kiss, take pictures and share on social networks. Share, hashtag and post and you have a full-fledged Christmas digital campaign.
6. Toys
During the winter holidays, the toy industry booms. There’s an incredible number of options for how to use AR, but our favorite is virtual sampling. If your product needs to be collected, for example, as LEGO, the best thing you can do is show how it will look collected. Children simply cannot resist!
7. AR Invitations for your party
Christmas parties are the main event of the season, so go big. You can record a thematic video and put it on a postcard, so you can invite everyone, personally. Create a video with a little cheer, don’t forget to add your own personal flair and Rudolph’s costume will be just right.
The pre-Christmas season is exciting for everyone, but for brand-retailers it’s double the excitement. Don’t delay, start preparing the launch of Christmas-themed packages now, while you still have time. All the cases described above are in the idea stage, you can feel free to use them.
Augmented reality will give you a truly amazing result, in this fabulous season everyone is waiting for a miracle and a little magic, AR is something that can provide that magic, at an affordable cost.
Author: Andrey Timoshenko, CEO of Live Animations
